Allforpools becomes part of Pollet Pool Group

We are proud to announce that Pollet Pool Group has acquired the Belgian swimming pool specialist Allforpools. Allforpools is an established player in the market as a distributor of swimming pool equipment and an automated cover manufacturer. Pollet Pool Group today consists of 9 European distribution companies and 2 manufacturers. In Belgium, our group is mainly active in Flanders with the company PPG Belgium. Thanks to the acquisition of Allforpools, Pollet Pool Group reinforces its “Supporting Pool Builders” philosophy in the south of the country. For Allforpools, this is the desired turnaround to a 100% B2B partner in the swimming pool sector. 

The dynamic team of Allforpools is the perfect addition for us in the Belgian market. The company has the typical family character that suits us and is very well anchored in the local Walloon market. The Allforpools name will be retained. As a group, we believe in strong local identities and continue what the AFP team has worked hard for in recent years. In Belgium you will thus have two Pollet Pool Group companies that focus 100% on the professional pool builder: PPG Belgium in Flanders and Allforpools in Wallonia. We are convinced that this combination will make us an even better partner for every Belgian pool builder.

Mathieu Deleval, managing director of Allforpools: “The acquisition is also a logical next step for Allforpools. Being part of Pollet Pool Group gives our customers access to a larger product range, we can set up synergies with our colleagues in Flanders and we both strengthen our service for the swimming pool builder. Moreover, like many of our customers, we share the strong DNA of a family business. We also firmly believe with AFP in the credo of PPG: ‘Supporting Pool Builders’. As part of Pollet Pool Group, we will from now on focus completely and exclusively on the B2B market.”

Welcome to the entire AFP team!